Privacy Policy
Privacy Policy for Gummy Squash
Effective date: 4 October 2026
Simmco Studios (“we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how information may be collected, used, stored, and shared when you use Gummy Squash (“the Game”).
By using Gummy Squash, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Gummy Squash does not require you to create a Simmco Studios account or provide your name, address, telephone number, or other directly identifying information in order to play.
Some information may nevertheless be processed automatically by the Game, your device, Google Play, or third-party services used by the Game.
This may include:
Device type, operating system and app version.
Device or advertising identifiers where permitted.
IP address and general location derived from network information.
Game activity and interactions.
Advertising interactions, such as whether an advertisement was viewed or selected.
Crash, performance and diagnostic information.
Purchase or transaction status where in-app purchases are used.
We do not receive or store your full credit or debit card information. Payments made through Google Play are processed by Google.
2. Game Progress and Preferences
Gummy Squash may store gameplay information such as:
Level progress.
Scores and achievements.
Game settings.
Sound and haptic preferences.
Coins, boosters or other in-game items.
Gameplay statistics.
Some of this information may be stored locally on your device.
If online leaderboard, cloud save or similar platform features are enabled, information required for those services may also be processed by the relevant platform provider.
3. Advertising
Gummy Squash may display advertisements provided by third-party advertising services, including Google AdMob.
Advertising providers may process information such as device information, advertising identifiers, IP addresses, advertisement interactions and diagnostic information in order to:
Deliver advertisements.
Measure advertisement performance.
Prevent fraud and abuse.
Limit how often advertisements are shown.
Provide personalised advertising where permitted and where appropriate consent has been obtained.
Where required by applicable law, users will be given appropriate privacy or consent choices before information is used for personalised advertising.
You may also be able to change advertising or privacy preferences through your device settings or through privacy controls presented within the Game.
Google's handling of information is governed by Google's own privacy policies and terms.
4. Analytics and Diagnostics
We may use information about how the Game performs and how features are used to:
Detect crashes and technical problems.
Improve game stability.
Understand how features are used.
Balance and improve gameplay.
Protect the Game against fraud or misuse.
Where third-party analytics or diagnostic services are used, those providers may process limited device, usage and technical information on our behalf or in accordance with their own privacy policies.
5. In-App Purchases
Gummy Squash may offer optional in-app purchases.
Purchases made on Android are processed through Google Play. Simmco Studios may receive information confirming the purchase, such as the product purchased, transaction status and transaction identifier.
We do not receive your full payment card details.
6. Information You Provide to Us
If you contact Simmco Studios for support, feedback or another enquiry, we may receive information you choose to provide, such as:
Your email address.
Your name, if provided.
The contents of your message.
Screenshots or other information you voluntarily send.
Information needed to investigate a technical problem.
We use this information only as reasonably necessary to respond to your request, provide support and improve the Game.
7. How We Use Information
Information processed in connection with Gummy Squash may be used to:
Operate and provide the Game.
Save or restore gameplay where supported.
Provide advertisements.
Process in-app purchases.
Maintain game security.
Detect fraud, abuse and technical problems.
Diagnose crashes and improve performance.
Improve gameplay and features.
Respond to support requests.
Meet legal and regulatory obligations.
Where applicable, our legal basis for processing personal information may include your consent, our legitimate interests in operating and improving the Game, performance of a service requested by you, and compliance with legal obligations.
Where consent is required, you may withdraw that consent through the privacy controls made available to you.
8. Sharing of Information
Information may be shared with service providers where necessary to operate Gummy Squash.
These may include:
Google Play.
Google AdMob.
Advertising providers.
Analytics and crash-reporting providers.
Hosting or online game-service providers, where applicable.
These providers may process information in accordance with their own privacy policies and applicable law.
We may also disclose information where required by law or where reasonably necessary to protect users, Simmco Studios, our rights, or the security of the Game.
9. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Gameplay information stored locally on your device can generally be removed by clearing the Game's application data or uninstalling the Game, subject to any device or platform backup features.
Information processed by third-party providers is retained according to those providers' respective retention policies.
Support communications may be retained for as long as reasonably necessary to resolve enquiries, maintain appropriate business records and comply with legal requirements.
10. Data Security
We take reasonable technical and organisational measures to protect information associated with Gummy Squash.
However, no electronic storage or transmission system can be guaranteed to be completely secure.
Third-party services used by the Game are responsible for protecting information processed through their own systems.
11. Children's Privacy
We do not intentionally ask children to provide personal information directly to Simmco Studios through Gummy Squash.
Where the Game is offered to children or users whose age is unknown, advertising and data-processing features will be configured as required by applicable laws and Google Play policies.
This may include restrictions on personalised advertising and the use of advertising identifiers.
Parents or guardians who believe a child has provided personal information directly to us may contact us using the details below.
12. Your Privacy Rights
Depending on where you live, you may have rights relating to your personal information, including the right to:
Request access to personal information held about you.
Request correction of inaccurate information.
Request deletion of information.
Restrict or object to certain processing.
Withdraw consent where processing is based on consent.
Request transfer of certain information where applicable.
Make a complaint to the relevant data protection authority.
Because much of the information used by Gummy Squash may be stored locally or processed using device identifiers rather than an identifiable Simmco Studios account, we may not always be able to identify information as belonging to a particular person.
We may request information reasonably necessary to verify and process a privacy request.
13. International Data Processing
Third-party services used by Gummy Squash may process information in countries other than the country in which you live.
Where required, appropriate safeguards are used by the relevant service providers for international transfers of personal information.
14. Third-Party Services
Gummy Squash may use services provided by third parties, including Google.
Your use of those services may also be subject to the provider's own privacy policy and terms.
We encourage users to review the privacy information provided by those services.
15. Changes to This Privacy Policy
We may update this Privacy Policy when Gummy Squash, our services, applicable laws or our data practices change.
When we make changes, we will update the effective date shown at the top of this policy.
Material changes will be communicated where required by applicable law.
16. Contact Us
If you have questions about this Privacy Policy, Gummy Squash, or how information is handled, please contact:
Simmco Studios
United Kingdom
Email: Support@simmcostudios.co.uk
You may also contact us to exercise any applicable privacy rights or request deletion of information that we hold about you.